BRANDING ★ TYPOGRAPHY ★ VISUAL DESIGN ★ BRANDING ★ TYPOGRAPHY ★ VISUAL DESIGN
Projects
Vulpix Logo
Illustrator, Photoshop
The Vulpix Logo project focused on creating a clean, memorable brand mark using geometric construction and logo simplification techniques. The goal was to design a symbol that could work across digital and print applications while maintaining strong visual identity. The logo was developed using a grid-based system to ensure balance, scalability, and consistency. Multiple sketch explorations were done before refining the final mark digitally. Special attention was given to negative space, proportion, and visual clarity. This project demonstrates my understanding of branding fundamentals, logo systems, and professional design processes expected in a studio or agency environment.
Poster
Illustrator, Photoshop
The Typography Poster Design project explored hierarchy, alignment, and typographic expression. The objective was to communicate a message clearly using type as the primary visual element, without relying heavily on imagery. The design focuses on contrast, spacing, and readability while maintaining a strong visual rhythm. Grid systems were used to structure content and guide the viewer’s eye through the layout. This project demonstrates my understanding of typography principles and my ability to create clean, structured layouts suitable for editorial and branding contexts.
Campaign & Photoshoot
Figma (moodboard & references), DSLR Photography (collaboration), Adobe Photoshop (refinement)
This project involved creating a cohesive brand campaign for Luna Pasta, focusing on emotional storytelling through food and lifestyle photography. The objective was to move beyond traditional food advertising and present pasta as a symbol of connection, comfort, and everyday creativity. As an art director, my role was to develop the visual concept, define the mood and styling, and guide the photography team to achieve images aligned with the brand’s identity. The shoot emphasized warm lighting, natural textures, and human moments rather than staged product shots. The campaign was designed to work across multiple formats, including print ads, web banners, and billboards, while maintaining a consistent visual language. This project demonstrates my ability to translate a brand idea into visual direction, collaborate with photographers, and create campaign-ready imagery that feels authentic and emotionally engaging.
Magazine
Indesign
AMBER Magazine is a typography-driven editorial project focused on expressive type, layout experimentation, and strong visual rhythm. The magazine explores how typography can function as both content and visual identity. I designed custom layouts that emphasize hierarchy, contrast, and readability while maintaining a bold editorial personality. The project includes cover design and interior spreads developed using a structured grid system. This project demonstrates my strengths in typography, layout control, and editorial design, aligning well with studio-based graphic design roles.
